O F Packaging’s curbside recyclable stand-up pouch wins Diamond honors in the 2021 Packaging Innovation Awards by Dow | Packaging Strategies

2022-05-20 20:59:55 By : Ms. Judy Gu

The highest recognition of this edition, the Diamond Award, was awarded to the Australian company O F Packaging and its Roll ‘n’ Recycle® curbside recyclable stand-up pouch. 

Dow (NYSE:DOW) announced the winners of the 2021 Packaging Innovation Awards in a virtual unveiling ceremony on 31st of March 2022. For over three decades, the Packaging Innovation Awards have recognized outstanding packaging projects from around the globe, showcasing the most innovative breakthroughs based on the criteria of sustainability, technological developments, and enhanced user experience.

This edition’s highest recognition, the Diamond Award, went to O F Packaging and its Brookfarm curbside recyclable, high-barrier stand-up pouch, which demonstrated excellence in all three judging criteria. O F Packaging were given a challenge by their client Brookfarm to create a high barrier packaging structure to protect their muesli and granola products that can also be recycled through curbside recycling. The innovative Roll ‘n’ Recycle® packaging was created in close collaboration with their partners PREP Design and Results Group.

“Recovery of end-of-life packaging can be challenging. Flexible packaging is typically not easily recognized by material recovery machines and hand picking such materials is difficult if not impractical,” explained Joe Foster, CEO of Close the Loop Group and Managing Director of O F Packaging. “It took a lot of involvement from our team and partners, along with more than 12 months of hard work and testing to make this new packaging a reality. Recycling packaging often starts at home, so our solution enables consumers to transform the empty, 100% polyethylene flat packaging into a 3D shape, suitable for their recycling bin so it’s ready for recycling through existing processes. It is a great honor to receive the Diamond Award and we are very thankful for this recognition by industry professionals from across the globe.”

A group of independent judges from 7 countries and representing more than 300 years of combined industry experience, evaluated 189 submissions from companies all over the world, and packaging projects ranging from food and beverage applications to homecare, and even electronic goods. In addition to the Diamond Award winner, 35 other inspiring projects were recognized: nine Diamond finalist winners, 13 Gold awards and 13 Silver recipients.

“Dow and the packaging industry have very ambitious goals to stop the waste, close the loop and protect the climate. Looking at the submissions for the awards this year, we are absolutely 

heading in the right direction. There is a robust focus on designing for recyclability, which starts the virtuous cycle that enables brands and consumers to play their part in creating a circular economy. It is also good to see the attention to resource efficiency and safer materials,” said Diego Donoso, president, Dow Packaging & Specialty Plastics. “My appreciation to all participants and the organizing team for an engaging and energizing award event.”

“What made the 2021 Packaging Innovation Awards particularly exciting was meeting face to face, which enabled the judges to engage in lively discussions with an extra layer of eagerness and enthusiasm,” said lead judge David Luttenberger, global packaging director for Mintel Group, Ltd. “With these entries I’ve seen how we are entering a new phase, or next generation, of sustainable solutions, which I like to call responsible solutions. Because responsibility carries with it a sort of intuitiveness. And we have seen it this year, especially with the Diamond winner creating a solution with the consumer’s actionability in mind.”

The full list of winners includes:

A replay of the 2021 live awards ceremony can be found here. For more information and images of each winning entry, please visit www.DowPackagingAwards.com.

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